The
Three Production Phases
The production process is
commonly broken down into preproduction, production, and postproduction, which
some people roughly characterize as "before, during, and after."
The
Preproduction Phase
There is a saying in TV
production:
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The importance of this is
often more fully appreciated after things get pretty well messed up during a
production and the production people look back and wish they had paid attention
to this from the start.
In preproduction the basic ideas and
approaches of the production are developed and set in motion. It is in this
phase that the production can be set on a proper course or misdirected (messed
up) to such an extent that no amount of time, talent, or editing expertise can
save it.
The
Prime Directive
"Trekkies" know
that Star Trek (remember Star Trek?) has its prime
directive. So does TV production:
Hit
the target audience.
In order for the program to
be successful, you must keep in mind throughout each production phase the
needs, interests, and general background of the target audience (the audience your
production is designed to reach).
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More on that later.
During preproduction, not
only are key talent and production members selected, but all the major elements
are planned. Since things such as scene design, lighting, and audio are
interrelated, they must be carefully coordinated in a series of production
meetings.
Once all the basic elements
are in place, rehearsals can start.
A simple on-location
segment may involve only a quick check of talent positions so that camera
moves, audio, and lighting can be checked.
A complex dramatic
production may require many days of rehearsals. These generally start with a table reading or dry rehearsal where the talent
along with key production personnel sit around a table and read through the
script. Often, script changes take place at this point.
Finally, there's a dress rehearsal. Here, the talent dresses
in the appropriate wardrobe, and all production elements are in place. This is
the final opportunity for production personnel to solve whatever production
problems remain.
The
Production Phase
The production phase is where everything
comes together (we can hope) in a kind of final performance.
Productions can be
broadcast live or recorded. With the exception of
news shows, sports remotes, and some special-event broadcasts, productions are
typically recorded for later broadcast or distribution.
Recording the show or
program segment provides an opportunity to fix problems by either making changes
during the editing phase or stopping the recording and redoing a segment.
And,
Finally, the Postproduction Phase
Tasks, such as striking
(taking down) sets, dismantling and packing equipment, handling final financial
obligations, and evaluating the effect of the program, are part of the postproduction phase.
Even though postproduction
includes all of these after-the-production jobs, most people associate
postproduction with editing.
As computer-controlled
editing techniques and postproduction ▲visual effects
(VFX) have become more sophisticated, editing has gone far
beyond the original concept of simply joining segments in a desired order.
Editing is now a major focus of production creativity.
Armed with the latest
digital effects, the editing phase can add much in the way of razzmatazz to a
production. In fact, it's pretty easy to become enthralled with the special
effect capabilities of your equipment.
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